the broken coconut
Decorative white coconut carved drawings with straws and accessories, hanging against a textured brown background.
Design board for 'The Broken Coconut' logo, featuring typography samples, a black and white coconut drink icon, and color palette with shades named Rum Barrel, Golden Mai Tai, Palm Frond, Hibiscus Punch, Lagoon Breeze, and Tiki Torch.

Overview

A fun, tropical pop-up inspired by tiki bars and beach vibes. At Tenderling, I helped shape one of the branding concepts, bringing bold colors, expressive type, and playful illustrations to create a bright, summer-escape feel.

Challenge

Create a visual world that instantly felt warm, vibrant, and a little carefree — all within an existing space.

My Role

Concept support, branding direction, and designing the visuals that brought the vibe to life.

Outcome

A lively, immersive pop-up that felt like a quick getaway — all through color, texture, and personality.

Art Direction
Penny Moore and James Moore

Sheet of colorful round stickers featuring carved coconut faces and the text ‘The Broken Coconut Rules & Regs’ in various colors. One sticker is partially peeled.
A collection of postcards with a design featuring a Fairmont Austin building, palm trees, with the text "Blame it on the Broken Coconut."
Two cans of The Monoi Road coconut delight drink, one standing upright and the other lying down, against a mint green background.
Pink and white intricate geometric pattern with repeating lines and shapes.
A sidewalk sign advertising happy hour at The Broken Coconut, surrounded by large wooden planters with plants, located outside in an urban setting.

Tools
Illustrator, InDesign, Photoshop