THE BERKELEY SCHOOL
Two posters hanging on a wall. The left poster shows a young boy holding a magnifying glass to his face with the text "Equipped to Reason." The right poster displays a young girl holding a paintbrush with colorful paint, with the text "Equipped to Create." Both posters include the logo and website of The Berkeley School.

Overview

A set of exploratory poster concepts created to highlight The Berkeley School’s warm, nurturing approach to education. The designs were crafted to speak to both prospective students and their parents through thoughtful messaging and inviting visuals.

Challenge

Create posters that felt inspiring, approachable, and reflective of the school’s commitment to growth, curiosity, and a supportive learning environment.

My Role

Visual design support and layout exploration for two poster concepts.

Art Direction
John McNeil

Copywriting
Grace Fetterman

Two posters hanging on a wall featuring smiling children. The left poster shows a with curly hair resting her chin on her hands, wearing a green and white striped shirt. The right poster shows a girl with straight black hair, smiling widely, wearing a pink vest over a white shirt. The posters have the text "Equipped to Reason" on the left and "Equipped to Create" on the right, with small drawings of science, art, and music icons. Both posters include the logo and website of The Berkeley School.

Tools
Illustrator, InDesign, Photoshop