Malhablada
Logo design with orange text that says "Mal Hablada" and "Founded by Spiciness" with a stylized illustration of a woman with a hat, appearing in different arrangements and circular badge styles.
Branding style guide with a blue background on the left, featuring a white logo and the text 'Mal Hablada' and 'Founded by Spiciness.' The upper right contains font samples in orange for 'Fraiche Trap - Black' and 'Brandon Grotesque - Regular.' The bottom right displays color swatches named Bright Teal, Sky Blue, Bold Orange, Cool Whip, Neon Lime, Laven-Duh!, Light Mint, and Low Battery, each with their hex codes. An icon section shows an orange illustration of a woman's face with a hat.

Overview

Malhablada is a vibrant pop shop celebrating bold Mexican snacks and the dynamic personality of its owner. I helped craft a distinctive brand identity, including a logo, taco wrapping paper, and stickers, that reflected the flavors, energy, and playful charm of the brand.

Challenge

Create a visual identity that felt fun, unique, and culturally inspired, while capturing the spirit of both the snacks and the owner’s personality.

My Role

Concept support, brand identity development, and designing key visual elements across logo and packaging.

Outcome

A cohesive, engaging brand that stands out in Austin’s food scene and creates a playful, memorable experience for customers.

Art Direction
Karen Dueñas

Three stacks of crumpled wrapping paper with colorful logos and text, placed on patterned paper with similar logos and text on a light blue background.
A brown paper bag with the logo 'Mal Hablada' printed on it, standing against a light blue background.
Assorted colorful stickers with the text "Malhablada" and "Founded by Spiciness" in different fonts and colors, some featuring a woman’s face or food icons.
Close-up of a glass filled with esquite (Mexican street corn), with a green plant and corn on the cob in the background. Overlaid text reads ‘Mal Hablanda’ and ‘Founded by Spiciness.

Tools
Illustrator, InDesign, Photoshop