Malhablada
Overview
Malhablada is a vibrant pop shop celebrating bold Mexican snacks and the dynamic personality of its owner. I helped craft a distinctive brand identity, including a logo, taco wrapping paper, and stickers, that reflected the flavors, energy, and playful charm of the brand.
Challenge
Create a visual identity that felt fun, unique, and culturally inspired, while capturing the spirit of both the snacks and the owner’s personality.
My Role
Concept support, brand identity development, and designing key visual elements across logo and packaging.
Outcome
A cohesive, engaging brand that stands out in Austin’s food scene and creates a playful, memorable experience for customers.
Art Direction
Karen Dueñas
Tools
Illustrator, InDesign, Photoshop