GEN1 Research
Two business cards for GEN1 RESEARCH with contact information and the name on a light blue background.
Design layout featuring a large 'G1' in stylized font, color palette with swatches and labels, font styles, and a logo section on a minimal background.

Overview

During my time at Gen1 Research, I helped lead a full brand refresh for their clinical trials company. The goal was to create a clear, cohesive identity that reflected their expertise and the supportive role they play for doctors, sponsors, and patients.

Challenge

Develop a unified visual system across print and digital touchpoints while keeping the brand approachable, trustworthy, and easy to navigate in a highly technical field.

My Role

Branding updates and design across stationery, flyers, brochures, marketing banners, internal documents, and a full website redesign. The website was designed in Adobe XD before being fully coded and built.

Outcome

A refreshed, consistent brand system that strengthened communication, clarified services, and supported Gen1’s mission in the clinical research space.

Copywriter
Grace Fetterman

Tri-fold brochures for a research organization focused on improving treatment and reaching more patients, featuring images of medical professionals and research staff.
Guide showing minimum logo sizes: full logo, wordmark, and monogram, with measurements for each.
Pamphlet or flyer with information about clinical trials, featuring a black-and-white photograph of two women talking, one of whom is smiling. The document has sections titled "What is a Clinical Trial?" and includes content about clinical research and contact information.
A wireframe diagram of a website homepage with navigation menu, sections for About Us, Patients, Physicians, Sponsors, Our Team, Careers, Contact Us, and Bio Example, connected by lines.
Computer monitor displaying a medical research website with images of medication, a stethoscope, and a clipboard.
A collection of branded office stationery on a blue background, including a large letterhead, business cards, buttons, an envelope, and folders, all with a consistent 'GEN1 RESEARCH' branding.

Tools
Illustrator, InDesign, Photoshop, Adobe XD