Exterior Signage
Design mockup of promotional signs for Fairmont Austin hotel, featuring black backgrounds with red, gold, and yellow wave-like patterns, images of people engaging in social activities, and the hotel logo.
Famous race track with a black background and gold and red track lines, featuring small white racing cars, advertisements for Paddock Club and Fairmont Austin, and the phrase 'Make special happen at every turn'.

Signage Concepts for Hotels, Restaurants, and Apartment Complexes

I designed a variety of exterior signage across hotels, restaurants, and apartment complexes, balancing functionality and aesthetics. Using Illustrator and CAD tools, I created solutions that fit diverse spaces and brand styles.

Challenge

Develop signage that works across multiple property types while reinforcing each brand’s visual identity.

My Role

Designed signage concepts and collaborated with art directors to ensure the work was both visually engaging and functional.

Outcome

OutcomeA wide range of polished, ready-to-produce materials that strengthened client brands and enhanced customer experiences.

Art Direction
James Moore (Tenderling)

Art Direction
Marty Gregg, Beth Rosa, Zach Kotel, Megan Charles (Arthouse)

Architectural design plans for the exterior facade of The Maven building, including signage and decorative elements. Contains sketches, measurements, and photo references.
Display window of a spa with gold frames, showing skincare products inside, with a sign reading 'Fairmont Spa Austin, Austin's Downtown Gem, 6th Floor'.
Design plan includes a logo with a strawberry shape and the text 'POKA LOLA', illuminated signage, and a storefront exterior with decorative strawberries and signage.
Blueprint and architectural rendering of a hotel entrance sign for The Elizabeth Hotel, showing different views and design details.
Architectural design plans of a building facade with signage reading 'The ELIZABETH' in vertical orientation, showing front and side views with dimensions and material details.
A glass window displaying a banner for Fairmont Spa Austin, with the message 'Discover Deeper Wellness on the 6th Floor'.
Design plans for exterior signage and lighting details for a business called Kachina.

Tools
Illustrator, CAD