Colewood
Image with orange background that says 'Colewood' with stylized text and a white rectangular box around the word 'Berkeley'.
Design board featuring logo, typography, icon, and color palette. Typeface example 'Proxima Nova Light' with alphabet and characters. Icon is a centered letter 'C' within a square grid. Color palette includes Pure Linen, Golden Amber, and Timber Noir with their hex codes.

Overview

At Arthouse Design, I contributed to the logo and evacuation map for Colewood, a residential building aiming for a refined yet progressive look. The logo explored a balance between ground-level harmony with its surroundings and an elevated, metallic elegance on the upper floors.

Challenge

Create a mark that felt sophisticated, modern, and seamless within the architectural environment.

My Role

Logo development, refinement, and evacuation map design.

Outcome

OutcomeA clean, thoughtful identity that supported the building’s vision and complemented its architectural character.

Art Direction
Brittany Sparks and Marty Gregg

Six evacuation maps showing different floor layouts with a black background, white outlines, and orange symbols, including a flame symbol and the phrases "IN CASE OF FIRE ELEVATORS ARE OUT OF SERVICE USE EXIT" and "YOU ARE HERE."

Tools
Illustrator, InDesign